About me
My career so far
Before I started my consultancy business in 2021, I was Communications and Digital Director at Dogs Trust, the UK’s leading dog welfare charity and held senior Brand and Communications positions at leading first aid charity, St John Ambulance. I previously specialised in PR for Breakthrough Breast Cancer (now called Breast Cancer Now) and worked as a copywriter, editor and author.
My expertise
I'm a Chartered practitioner with the CIPR. I have led teams on strategies and on marketing and communications campaigns that brought about positive changes in brand tracker scores, web traffic, digital income, media coverage, social engagement and that have saved lives. I’ve led teams on brand refreshes, on awards programmes and events, and have always loved getting involved in the press releases, social copy, video treatments and more. You name it, I’ve probably done it if it involves communications!
Why me?
I’m incredibly results driven and will always be focused on the ‘why?’. On top of metrics like income, website views, engagement, coverage and brand tracker or perception scores, I’m proud that teams I’ve led or campaigns I’ve run have won awards (I’ve even won a CIPR award for my obsession with measurements - I'm a geek and proud of it!). The last team I led was nominated for in-house team of the year (public/third sector) in the PR Week Awards.
Joyful connections
I really enjoy being a consultant and using my experience to help other brands, and comms professionals.
I have a collaborative approach and pride myself on creating joyful working relationships that deliver results. Whether you are new to communications and need someone to kickstart your comms journey or you're a seasoned professional with a need for specialist support or to bounce things off someone, I'd love to hear from you.
Please get in touch if you think I can help.